We're looking for a Content Writer & Strategist who thinks beyond writing, someone who can shape VerbaFlo's brand narrative, drive audience growth, and build content that positions us as the go-to voice in AI-powered real estate technology. This is a strategic role. You'll own content end-to-end: from quarterly roadmaps to LinkedIn posts, newsletters to product messaging, and thought leadership to campaign storytelling.

Responsibilities

• Strategy first: Define quarterly content roadmaps aligned with product launches, campaigns, and brand priorities.
• Social media: Own LinkedIn content for company and leadership profiles, experiment with formats, track performance, and double down on what works.
• Newsletters: Write and manage monthly newsletters that build audience, drive engagement, and reinforce industry authority.
• Website and product messaging: Translate complex AI capabilities into clear, compelling value propositions across landing pages and product pages.
• Thought leadership: Identify and own topics in AI, PropTech, and real estate automation and support leadership in publishing industry commentary.
• Campaign content: Develop messaging frameworks across social, email, and web for launches, announcements, and partnerships.
• Performance and optimisation: Track what's working, report on insights, and continuously refine strategy.
  
  

Requirements

• 3-4 years of content writing and strategy experience, ideally in B2B SaaS or tech.
• Strong storytelling ability with a strategic lens, you understand why content is being created, not just what.
• Hands-on experience with LinkedIn content and social media growth.
• Ability to simplify complex product concepts into clear, audience-friendly narratives.
• Data-driven mindset: You use performance insights to make better content decisions.
• Genuine curiosity about AI and real estate technology.
  
  

This job was posted by Ankit Chauhan from VerbaFlo.