Growth Marketing Manager (FTC-12 months)
LandTech
Marketing & Communications, Sales & Business Development
London, UK
WHO WE ARE
We’re here to drive tech-enabled change for property developers to shape the communities of the future! 🏗️🌍
We’re supercharging the entire development process by building cutting-edge technology for every stage of a property developer’s journey towards unlocking land 🏡🔑 90% of the top 200 global cities face a housing crisis - and it’s still too difficult for developers to build the places we need. To keep up with demand, the property industry needs to keep evolving…
And that’s where LandTech comes in💡 Since 2014, we’ve been leading the charge 🚀
Established by two co-founders passionate about solving a complex problem, our game-changing products have become the industry standard for site sourcing and assessment. Now, we’re a multi-million-pound powerhouse carving our path to international success! 🌎🔥
THE ROLE
We’re looking for a Growth Marketing Manager to join us on a 12-month fixed-term contract, with the potential to become a permanent role. You’ll be a pivot player across our growth function, owning the build and delivery of campaigns that drive pipeline, and taking hands-on responsibility for email marketing and lifecycle communications.
Working closely with our Growth Lead and broader Marketing team, you’ll coordinate internal experts and external specialists to ensure growth activity is always on brief, on time, and tied to commercial outcomes. This is a role for someone who thrives in a fast-moving environment, gets things done without waiting to be told twice, and takes genuine pride in the quality and impact of their execution.
KEY ROLE ACCOUNTABILITIES
- Own the build and delivery of lifecycle communication programmes, including onboarding sequences, nurture flows, re-engagement campaigns, and product update emails
- Manage HubSpot as the primary campaign execution platform, including landing page builds, email sequences, and list segmentation
- Support the operational enablement of multi-channel growth campaigns by leveraging internal experts and external specialists, ensuring activity is coordinated and tracked against clear KPIs
- Act as the internal point of coordination between LandTech and external growth specialists, keeping briefs sharp and output accountable
- Maintain dashboards and HubSpot reporting views that give real-time visibility of pipeline contribution, email performance, and campaign ROI
- Work closely with Content and Product Marketing to ensure campaigns are well-briefed, assets land on time, and messaging is consistent
- Support Sales with campaign context and ensure handoff of marketing-qualified leads is smooth and well-documented
- Occasionally support US market activities as required, adapting campaigns and communications for a different audience context
KEY DELIVERABLES
At 3 Months, you should have:
- Audit & Quick Wins: Completed a full audit of existing HubSpot nurture workflows, identifying and fixing any friction points in current lead flows.
- Email Baseline: Established a baseline for email engagement metrics and implemented the first round of A/B tests on high-volume nurture tracks.
- Team Integration: Seamlessly integrated with the Sales and Content teams to understand the current "Ideal Customer Profile" (ICP) and content priorities.
At 6 Months, you should have:
- Optimisation at Scale: Delivered a measurable increase in MQL-to-Opportunity conversion rates through refined segmentation and personalised messaging.
- New Journey Implementation: Launched at least two new multi-touch journeys (e.g., a specific "Reactivation" or "Expansion" flow) based on identified gaps in the funnel.
- Reporting Excellence: Built out a comprehensive dashboard that connects email engagement directly to pipeline creation and revenue influence.
At 12 Months you should have:
- Channel Growth: Achieved year-on-year growth in email-driven revenue and maintained a high-standard sender reputation through proactive deliverability management.
- Legacy & Handover: Documented all new workflows, testing results, and strategy shifts to ensure a seamless transition back to the permanent team member.
- Funnel Fluidity: Successfully moved thousands of prospects through the buyer funnel, leaving the database in a healthier, more enriched state than when you arrived.
EDUCATION BACKGROUND & TECHNICAL EXPERIENCE
- 2–4 years of growth or campaign marketing experience in a B2B SaaS or subscription environment
- Hands-on HubSpot experience is essential, particularly across email, workflows, landing pages, lists, and reporting. HubSpot Marketing Hub certification is a plus
- Demonstrable experience building and managing lifecycle or nurture programmes, with clear examples of performance improvement
- Comfortable coordinating external agencies or specialists, with strong briefing and accountability instincts
- Strong analytical mindset, able to translate campaign data into clear and actionable recommendations
- Familiarity with SEO and paid media fundamentals, sufficient to brief external specialists and evaluate their output critically
- Strong project management instincts, comfortable managing multiple workstreams simultaneously without dropping detail
- Familiarity with CMS tools and basic HTML is a plus, particularly in the context of HubSpot page management
- Familiarity with the UK planning or property development landscape is a plus, not a requirement
OUR BENEFITS INCLUDE
- Competitive Salary + Company Equity Scheme
- Remote-First Flexible Working
- Private Health and Dental Insurance (with the option to add dependants)
- Pension Scheme (company contributions increasing with tenure)
- Group Life Assurance of 4 x Salary
- 27 days Paid Holiday (plus bank holidays)
- £500 Personal Growth fund
- £200 Remote Working fund
- Flexible Bank Holidays + Unlimited Unpaid Holidays
- Company Away Days + Volunteer Charity Day
- Reward and Recognition Program
- Anniversary Awards
OUR VALUES
At LandTech we work with:
Accountability
We take ownership of our actions and commitments
Cohesion
We succeed together as one united team
Courage
We embrace challenges, innovate boldly, and lead with confidence
These are our shared values.
They are at the heart of who we are, what we do and how we do it.
LandTech is committed to upholding a diverse, inclusive, equitable and innovative working environment. We believe that creativity thrives when people with dynamic perspectives, different backgrounds, and unique experiences come together to work cohesively. We strive to create a workplace where everyone feels valued, respected, and empowered to reach their full potential. All employment decisions are based solely on merit, qualifications, and according to business needs.